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- Marketing Plan Step 01.
- SItuational Analysis 대상의 On/Off Line 마케팅 활동 분석
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- Benchmarking
- Research
- Market & Consumer Analysis
- Marketing Plan Step 02.
- Visioning 목표설정에 따른 전략 수립
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- E - Marketing Purpose
- Target Segment
- AD/PR/Prom Purpose
- Marketing Plan Step 03.
- Stretegic Planning 전략에 따른 구체적인 실행계획수립
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- Concept
- Creative Strategy
- Media Mix